Episode 1: Marketing is about Finding out what People’s Problems are and Solving Them

Welcome to the first Business for Superheroes Podcast. Vicky Fraser is joined by her husband Joe Fraser today. Going back to the beginning of her business after Vicky quit her job, she found herself feeling stressed about being “totally unemployable”. She was lucky to receive an offer to do some freelance work, but her method of getting new customers was to hope someone turned up or to hope that she got a recommendation. This strategy turned out to be very stressful for her. She was doing really hard work for very little in return, and it was swapping time for money, but there is only so much of that one can do. She decided that enough was enough. On this podcast for small business owners and other creative professionals, Vicky shares valuable insights on becoming a successful copywriter and business owner. Today she will discuss marketing from a fresh and straightforward perspective.

Episode 2: Discounts can kill your business with Vicky and Joe Fraser

Vicky Fraser is joined by her husband Joe to discuss why discounts can be dangerous and damage your business. Instead of offering discounts, consider giving special offers and adding value to your product or service. Also, start thinking about how you can up your prices.