Episode 206: Book Covers That Sell with Julia Brown

This week, we take a break from the 7 Deadly Sins and I am joined by Julia Brown, fine artist and book cover designer extraordinaire. We get all excited about books in general and art and design and creativity – and share some top tips about how to make sure your book cover appeals to the right readers. Julia also hands out some tips on how to work with cover designers – including what drives them nuts about projects. Tune in now!

Key Points

  • [1:30] How did Julia get into art? 
  • [6:15] Why does Julia like designing book covers? 
  • [8:40] What are some of the elements of a good non-fiction book cover?
  • [12:15] Julia explains the difference between a simple vs. minimal design.
  • [15:15] What makes a good vs. bad client?
  • [19:15] You need to have a basic idea of what size your book will be, what shape it will be, etc.

Mentioned in This Episode:


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Julia Brown, Brown Owl Design

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Episode Transcript

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If you want to learn more about how to write, self-publish, and market a book for your business, snaffle yourself a copy of How The Hell Do You Write A Book? Then check out the blog and podcast for more articles and guides. If you want a little (or a lot) more help, find out how you can work with me.

About Vicky...

Vicky Fraser is the founder of Moxie Books and author of How The Hell Do You Write A Book and Business For Superheroes. She helps business owners write life-changing books, connect with readers and new customers, and grow their businesses. When she's not doing that, she's hanging from a trapeze by her feet.

About the Author Vicky Fraser