Episode 202: Lessons From My Book Launch

This week, I try and fail to avoid Joe's extreme garlic breath, then explain why snooker is a great antidote to Stephen King. After some discussion of daffodils, we get to the point: my recent book launch and the lessons learned. And there are plenty of them. Tune in to find out what we did right, what we did wrong, and what we're going to do next time...

Key Points

  • [2:30] Vicky and Joe are on a mission to watch every single episode of Star Trek.
  • [6:45] Vicky has just launched her new book! Vicky has never officially launched a book before.
  • [10:15] Vicky reached out to some of her influential friends to help spread the word about her book launch.
  • [12:35] The biggest lesson Vicky learned was to start her book launch process a lot earlier!
  • [14:25] Truth be told, Vicky had a big fear about how well her book launch would be received.
  • [17:25] What did Joe learn about this book launch?
  • [20:00] Vicky did not do any paid advertising during this time. However, Joe is helping her with this process.
  • [22:00] Vicky got sick of talking about her book and she felt her audience would feel the same way as well, but that’s wrong!
  • [24:00] The biggest problem is that Vicky is not a big user of social media, so these social activities are a bit tough.
  • [25:05] What are some of the biggest lessons Vicky has learned? 

Mentioned in This Episode:


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The Wheel of Time, by Robert Jordan

The Outsider by Stephen King

Want to know more? I’ve written a book, you know. You can get your mitts on it here.

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Episode Transcript

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If you want to learn more about how to write, self-publish, and market a book for your business, snaffle yourself a copy of How The Hell Do You Write A Book? Then check out the blog and podcast for more articles and guides. If you want a little (or a lot) more help, find out how you can work with me.

About Vicky...

Vicky Fraser is the founder of Moxie Books and author of How The Hell Do You Write A Book and Business For Superheroes. She helps business owners write life-changing books, connect with readers and new customers, and grow their businesses. When she's not doing that, she's hanging from a trapeze by her feet.

About the Author Vicky Fraser