Episode 194: Margo Aaron Yells On My Podcast

Margo Aaron is a splendid writer and even more splendid human being, and I managed to persuade her to come and yell on the podcast. Yay! Tune in to find out what working in mental health has to do with marketing, and what's got Margo (and me) enraged, and what they're doing about it. You'll also get a sneak peek into Margo's upcoming book, which is going to be a must-read for business owners and entrepreneurs. Enjoy!

Key Points

  • [1:45] Margo started her career in mental health and accidentally fell into marketing. 
  • [5:20] The people Margo wanted most to help were those who were struggling with self-doubt. 
  • [8:15] Margo was overwhelmed with work that she wasn’t passionate about doing, but it paid really well. How did she get out of this vicious cycle? 
  • [10:45] Margo hates hustle culture. Never seeing your family and constantly ‘grinding’ isn’t healthy. 
  • [12:35] Margo is writing a book! What’s it about?
  • [16:55] When writing a book, it’s important to trust in the process. You can get worn down or overwhelmed if you think too much about the end-game. 
  • [17:20] Will Margo go through a traditional or independent publisher? 
  • [18:55] What is something about Margo that most people don’t know about?

Mentioned in This Episode:


Vicky on Medium

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Margo Aaron, That Seems Important

Margo Aaron on Twitter

The Choice: Embrace the Possible, by Edith Eva Eger

Want to know more? I’ve written a book, you know. You can get your mitts on it here.

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Episode Transcript

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If you want to learn more about how to write, self-publish, and market a book for your business, snaffle yourself a copy of How The Hell Do You Write A Book? Then check out the blog and podcast for more articles and guides. If you want a little (or a lot) more help, find out how you can work with me.

About Vicky...

Vicky Fraser is the founder of Moxie Books and author of How The Hell Do You Write A Book and Business For Superheroes. She helps business owners write life-changing books, connect with readers and new customers, and grow their businesses. When she's not doing that, she's hanging from a trapeze by her feet.

About the Author Vicky Fraser